by Stone Semyorka
Ten million people around the world could die from breast cancer in the next 25 years if a cure isn’t found.
That’s a lot of people, but their situation isn’t hopeless.
They have compassionate helpers on their side in the world’s largest grassroots network of breast cancer survivors and activists — the former Susan G. Komen Foundation, known now as Susan G. Komen for the Cure.
Money raised is intended for curing breast cancer, from the causes to the cures, to the pain and anxiety of the moments in between.
The Komen group tries to improve the quality of life and, in fact, save lives through community grants for breast health, risk factor screening, diagnosis and treatment. They make available information and tools for patients and survivors.
A cause without borders
The Komen group puts a global face and voice to the breast cancer movement with local people on college campuses and in 125 US cities and communities, along with local, state, federal and international advocates, and with with projects underway in a dozen countries.
To date, the Komen group has provided millions in funding outside of the US for breast cancer research and international community education and outreach programs.
International affiliates are active in Europe and Central America with Komen Race for the Cure events.
A long history
This is not new, of course. The Komen group has supported breast cancer research for 25 years.
Millions of people have taken part in the annual Komen Race for the Cure in thousands of local communities.
Komen was founded on a promise between two sisters. Here is Susan G. Komen’s Story.
Today, the Komen organization is politically active.
October has been designated international month for the fight against breast cancer, and called Pink October.
Pink for Life
In France, a day of charitable activities called Pink For Life is set for this October.
It’s a sequel to last year’s successful 100 Women for Life which gathered 126 famous women in fighting breast cancer at an event sponsored by Gustave Roussy Cancerology Institute, which is the main European research center in cancer research.
In fact, on the Champs-Élysées in RL Paris on October 9 and 10, there will be a huge exhibition followed by an auction of pink objects donated by famous fashion designers and manufacturers of luxury brands.
Champs-Élysées is the most prestigious and broadest avenue in Paris.
Simultaneously, a Second Life design firm — ConceptSL — will bring the event into SL.
ConceptSL has created a Second Life exhibition of some of those special pink luxury creations and will conduct an eBay auction of those items. To allow time for a maximum number of people to see the SL exhibition and bid in the auction, the in-world event will be in place from October 1-10. The eBay auctions will cover the same period.
Taking a look
I wanted to see for myself so I teleported over to Elyseum where I ran into chief designer Yogi Huldschinsky. He took me on a quick tour of the exquisite facility.
“This is the Exhibition Hall,” Yogi said. “We are working with the French Institute of Cancerology, Gustave Roussy.
“There will be an RL exhibition on the Champs-Élysées in Paris in October,” he said. “We’re preparing the SL side of it, which will be [open] during the RL event.”
I wondered how long it took to build the lovely sim.
“Maybe one month,” he replied. “Plus a couple of weeks for the shop only.
“We tried to optimize the number of prims required, so we built big first and then reduced it,” he said. “We wanted to build something nice.”
One novel approach by Yogi and his crew was the use for teleport stations of miniature models of the various venues on the sim. The rotating 3-D models replaced the usual 2-D pictures many designers use for TP links.
The strongest points
For me, there are two most important features of the sim: the boutique shop and the Pink for Life area.
Les Plus Belles Lunettes du Monde is a boutique. The name translates to “Most beautiful glasses of the world.”
“This is a 3-D modeling of a real shop in Paris,” Yogi explained. “The RL shop is covered with purple plus Svarowskis diamonds.
The shop has an RL website.
“We covered the wall here with more than 400 stars representing the sky and constellations,” Yogi explained.
“This shop has been built to present designers’ work and universe in SL,” he explained, “not much for the selling.”
The fashion designers
“We have three fashion designers represented here,” he said.
“This one is Stephane Sarnin from Histoire de Voir. He designs glasses using leather cuts from Hermes,” Yogi explained. “Look at the texturing.”
“This one is Ricardo Nava, a spanish glasses designer,” he said. “Some [of his] glasses have been built from 3-D RL modeling.”
“The third designer is Koali,” he said. “designing glasses inspired by wild life and animals. Mostly texturing work more than modeling.”
It wouldn’t be a shop in SL if it didn’t have free gifts for shoppers.
There are “some freebies here, also,” Yogi pointed out. “Some gifts from the real world : bags and boxes.”
The Pink for Life area
“We are working on a big mix-reality event,” Yogu said. “This is a non-profit event for breast cancer research.”
Yogi shows a visitor the Exhibition Hall, which houses the Pink for Life exhibits in SL for the Gustave Roussy French Institute of Cancerology while the RL exhibition is on the Champs-Élysées in Paris in October.
“SL Insider called it rose for life,” he said, but “we call it Pink for Life.”
The Pink for Life website has details.
Touring the sim
The main entrance has a huge book on top. The information desk is a kiosk with an “i” on top.
The Parisian-style boutique Les Plus Belles Lunettes du Monde is a mix of optical products, luxury goods, and fashion designs. Shapes, textures, colors and lighting have been given special care to obtain a final Second Life rendering very close to the original model.
Other areas in addition to the shop include the NoMajors café and concert venue, a fashion show arena, an exhibition hall, a lounge bar, a lovely garden and an overlook.
The café and concert space is sponsored by NoMajors to help their recording artists meet fans and present their latest albums.
The exhibition hall is a generic space to organize exhibitions, recreate arts galleries, or show pictures or banners.
The space will be entirely redesigned for each show and customized to host the collections of designers and artists.
The fashion show arena is a podium for fashion exhibitions and designer product presentations.
What’s in a name?
Yogi, himself, has a novel avatar. I had to ask what character he was modeling.
“It’s a mix of Zeus with a tall black guy,” he said.
I asked if his avatar’s name is significant?
“Friends call me yogi in RL,” he replied.
I reminded him of the comic character Yogi Bear.
“Yep, exactly,” he responded, “although i don’t look like a bear.”
“I liked the comic character,” he explained.
Ways to learn more
Think you’re alone? Visit the Komen message boards.
See the Komen for the Cure websites.
Read about the Susan G. Komen the Cure organization.